Wednesday, 1 February 2012

The change of the filming



Whilst the process of editing the music promo, I found that I wanted to do something unique and simple yet very symbolic and to make a strong impression on people.  I came across the idea whilst browsing YouTube, to reverse the filming at an appropriate time during the music, to show change, also by changing the colour of the film to grey to show dullness, in contrast to the bright summer day. The style-model that inspired this idea is Jason Derulo-What If. I found this effect, unique and exactly what I want for my music promo.
I am also using an outdoor location a lot, this is symbolic in it’s self due to the fact that the outdoor is full of natural surroundings and this is compared with ‘LOVE’ being a natural event in life and very much like nature love is forever changing.
I have included promotional text during the music video, as this is a promotional video for  the song, this is a sequence of news paper quotes and the number of hits sold.

I removed the cheating scene and the fighting scene and replaced it with the reversing of the filming. 

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